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The Super Bowl is often seen as the biggest advertising event of the year, attracting a large audience and high ad prices. However, for many companies, marketing partnerships can…

The fast-approaching Lunar New Year allows for a brand new opportunity to reset and look to the upcoming year ahead. Brand partnerships are a great way to kickstart this year’s…

Recent high-profile partnerships have shown that going into a deal without first setting some guidelines can prove to be a recipe for disaster. However, given a proper assessment…

A recent deal between the city of Los Angeles and Delta Airlines demonstrates the benefits of partnerships for cities experiencing turbulent times.

In a world where we have everything at the touch of a button, co-creation online has become an effortless way to connect. Brand partnerships attract businesses whose social media…

With so many mixed messages it’s hard to know the state of our economy and whether a recession is imminent. In the face of so much ambiguity, we can rely on our capacity to plan…

Partnerships are essential to the success of any new venture, whether it be a brand, product, or initiative. Working with a partner as part of your launch strategy can give you…

While emerging streaming platforms have become an alternate way to put your brand in front of television audiences, marketing partnerships remain a way for brands to get in front…

Entering the partnership marketing space can seem overwhelming at first. Regatta has identified 5 key questions to consider internally before beginning your brand partnership…

Building partnerships that hit the right note with the likes of Amazon and Sonos. Finding where two passionate audiences intersect and offering them both something special. This…

As livestream performances become the new normal, Regatta’s founder/CEO has been one of the producers for an exciting new series at this legendary studio where Miles Davis, John…