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AdWeek recently published an article about several e-tailers that created pop up stores to extend their brand to beyond just online. Everyone, even exclusively digital properties,…

The days of fast talking, quick hustling and high-pressure marketing tactics are long gone. Today's consumers are savvy, more informed and digitally connected. As a brand, you're…

Last month was the notoriously flashy marketing industry event, Cannes Lions. Brands and agencies from around the world convened on the coastline of France to sip Rosé, entertain…

2018 has been declared the year of the woman. She’s fighting back against stereotypes and decades of harassment. The result is that she’s become stronger than ever. A smarter and…

A few weeks ago, Macy’s bought Story. If your reaction was the same as mine (and I live in NY), it doesn’t surprise me. WHAT is Story? And WHY is it important enough for Macy’s, a…

Recently, Gillette decided to can its MLB sponsorship…. And I don’t mean the type of can that holds shaving cream. This announcement says so long to a 100-year sponsorship – one…

Let’s face it. Your brand partnerships probably suck. I’d like to blame this on infamous YouTuber Logan Paul even though it’s not his fault. However, based on recent behavior, he…

“A man with a plan” is an old but relevant saying. Why? Because everyone needs a plan, especially in partnership marketing. Without it, you’re navigating through choppy waters…

In the last few months, it seems that more retailers than ever are declaring bankruptcy and shutting stores. In the first three months of 2017, nine national retailers filed for…

​Here's to my first blog entry -- and it's not because of a resolution! It’s a decision to share what I have learned in 20+ years as an expert in partnership marketing.