Case Studies

We don’t just create partnerships that sell; we create partnerships that are felt. Every partnership we create adds real value, bringing brands and their customers together while developing innovative ways for them to connect. Click on any of the logos below to explore our work and see how we link brands and people – across platforms and across brand cultures. Below are summaries of multiple partnerships that Regatta has developed for our clients. Simply click on any of the logos to see the partnered brands along with a brief description of the partnership.

Bloomingdale’s × Volvo

Luxury retail partnership + automotive experiential integration

Timothy’s Coffee x United

Multi-year airline partnership + onboard product integration

Scentbird logo

RuPaul’s Drag Race x Scentbird

Entertainment partnerships + fragrance-driven fan engagement

Bloomingdale’s × BMW

Barter-driven automotive partnership + experiential retail integration

Drift × Outlander x Sony x STARZ

Scent-driven experiential partnerships + lifestyle collaborations

Ony Storm

Scentbird × Onyx Storm / Entangled Publishing

Licensed fragrance collaboration + fandom engagement

Scentbird × Sony Pictures

Film partnership campaigns + experiential fan engagement

Scentbird × Marvel Animation x Marvel Zombies

Entertainment partnership + collectible fragrance activation

Scentbird × Marvel Television

Streaming partnership + fandom activation

Punzoné Vodka x Dutch Kills LIC

Spirits partnership + nightlife experiential integration

Timothy’s Coffee × American Airlines x BMG

Travel and entertainment partnership promotion

Charles Tyrwhitt × 1-800-Flowers

Seasonal gifting partnership + promotional integration

Charles Tyrwhitt × Penguin Random House

Retail partnership development + customer acquisition initiative

Munchkin

Parenting brand partnerships + retail positioning

GM × Blue Note

Automotive launch partnership + music-driven integration

New York & Co. x Choice Hotels

Hospitality partnership strategy + travel marketing integration

Bloomingdale’s x AirFrance

Travel partnership strategy + customer engagement initiative

Best ever baby x Vanguard x Seventh Generation x WaterWipes

Parenting and lifestyle partnership platform

Express

Retail partnership strategy + promotional collaboration

TV Guide x SYFY x Landmark Theatres

Television and entertainment partnership promotion

Canon x LACMA

Museum collaboration + cultural marketing initiative

Bloomingdale’s x Mattel

Family-focused retail partnership activation

Maurice Renoma × Bloomingdale’s

Fashion partnership + designer retail collaboration

Maurice Renoma × Financier Patisserie

Luxury hospitality partnership + lifestyle positioning

Bloomingdale’s x NASA

Educational partnership + experiential retail activation

Canon x Art Basel x Scope

Consumer electronics partnership + experiential art fair activation

Bloomingdale’s × Microsoft

Technology integration + experiential retail activation

Allstate

Consumer engagement partnership platform

AdvantageCare x Broadway.com

Healthcare community outreach + Broadway partnership activation

New York & Co x Toys R Us

Fashion retail partnership + customer acquisition promotion

Blue Note × Smirnoff

Multi-brand nightlife and music partnership activation

Oxford Health Plans x Universal Pictures x Loews Cineplex

Healthcare member engagement + entertainment partnership activation

Bloomingdale’s × The Rolling Stones

Music-driven fashion retail collaboration

Blue Note x Esquire

Editorial partnership + retail activation platform

Blue Note x Bose × GMC

Music-driven automotive partnership + audio integration campaign

Bloomingdale’s × Guggenheim Museum

Museum partnership + VIP cultural programming

UnitedHealthcare × Foot Locker / Vitamin World

Health and wellness loyalty partnerships + member engagement

L.L.Bean

Outdoor lifestyle partnership strategy + experiential brand positioning

Audi × Palm Springs International Film Festival

Automotive and entertainment partnership integration

Hugo Boss

Luxury experiential partnership strategy + premium brand positioning

CLIF Bar

Active lifestyle partnership strategy + brand collaboration platform

Bloomingdale’s × Apple

Technology-driven experiential retail partnership

Abbott Nutrition × Pampers / Seventh Generation

CRM sampling platform + partner revenue generation

Gap Banana Republic

Loyalty enhancement strategy + customer engagement initiative

YOOX Net-a-Porter × Samsung

Mobile commerce partnership + Samsung Pay promotional integration

YOOX Net-a-Porter × Mandarin Oriental × theSkimm

Multi-partner luxury sweepstakes + customer acquisition campaign

Scentbird x The Picture of Dorian Gray

Broadway fragrance partnership + immersive cultural storytelling