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Building partnerships that hit the right note with the likes of Amazon and Sonos. Finding where two passionate audiences intersect and offering them both something special. This…

As livestream performances become the new normal, Regatta’s founder/CEO has been one of the producers for an exciting new series at this legendary studio where Miles Davis, John…

The pandemic has made community and collaboration more important than ever. Marketing partnerships are a vital tool for addressing this new paradigm. Here are some quick tips for…

Relationships are hard. That’s not breaking news. And brand relationships are no different. Here are some quick tips to ensure a healthy relationship between you and your brand…

Fake and inaccurate content proliferates the Internet more than ever before. Strategic partnerships can help you cut through the clutter and get the word out about your brand,…

Learn how Relational Organizing, a popular political campaign strategy, applies to partnership marketing and how you can use it to boost sales and earn trust within your industry.

How you can use marketing partnerships to underwrite the cost of employee wellness programs and provide unique health-oriented employee benefits that support your total rewards…

The idea of a destination brand store is nothing we haven’t seen before, especially in New York City. The question is: is this concept worth the time and money? Through Lexus’s…

Relationships are hard. That’s not breaking news. And brand relationships are no different. Here’s how a guide to help ensure a healthy relationship between you and your brand…

It is about time brands begin embracing unexpected marketing partnerships. That means reaching out to brands that may not represent your typical demographic and finding things…

Finding the exposure you need by leveraging the marketing dollars you're already spending with marketing partners is the smartest business in which you should be engaging.