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Explore how rebranding can revolutionize brand partnerships and pave the way for new avenues of growth. Learn from the Jell-O rebrand journey and its partnership with Coca-Cola's…

With an ever-expanding portfolio of marketing partnerships, sponsorships, and fashion collaborations, Formula One is rapidly establishing itself as a global powerhouse in the…

While bigger brands certainly have their advantages, partnering with an employee's small business offers distinct benefits that can be highly valuable for a company seeking new…

The rise of streetwear culture and the increasing popularity of casual attire have significantly influenced consumer preferences. Fashion and luxury companies recognize the need…

By partnering with organizations that align with women’s values, companies can create meaningful connections with female consumers and increase their customer base. Moreover,…

We have discussed the importance of partnerships, and how they are built with the goal of reaching a wider audience. With increasing frequency, companies have also begun to grasp…

The Super Bowl is often seen as the biggest advertising event of the year, attracting a large audience and high ad prices. However, for many companies, marketing partnerships can…

The fast-approaching Lunar New Year allows for a brand new opportunity to reset and look to the upcoming year ahead. Brand partnerships are a great way to kickstart this year’s…

Recent high-profile partnerships have shown that going into a deal without first setting some guidelines can prove to be a recipe for disaster. However, given a proper assessment…

A recent deal between the city of Los Angeles and Delta Airlines demonstrates the benefits of partnerships for cities experiencing turbulent times.

In a world where we have everything at the touch of a button, co-creation online has become an effortless way to connect. Brand partnerships attract businesses whose social media…