July 17, 2018
3 Ways Marketing Partnerships Can Enhance Your Narrative Content
The days of fast talking, quick hustling and high-pressure…
July 3, 2018
How to Reach Millennials & Younger Gens… With Or Without Tide-Sized Ad Budgets
Last month was the notoriously flashy marketing industry…
June 13, 2018
Marketing to Women With Brand Partnerships
2018 has been declared the year of the woman. She’s…
May 15, 2018
Bye-Bye Big Ticket Sponsorships
Recently, Gillette decided to can its MLB sponsorship…. And…
March 16, 2018
3 Reasons Why Your Brand Partnerships (Probably) Suck
Let’s face it. Your brand partnerships probably suck. I’d…
June 5, 2017
Tips to Avoid the Retail Slump: Rethinking Marketing Partnerships
In the last few months, it seems that more retailers than…
January 30, 2017
Super Sunday Approaches: Defining the Real Value of a Partnership
Here's to my first blog entry -- and it's not because of a…








