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Fake and inaccurate content proliferates the Internet more than ever before. Strategic partnerships can help you cut through the clutter and get the word out about your brand,…

Learn how Relational Organizing, a popular political campaign strategy, applies to partnership marketing and how you can use it to boost sales and earn trust within your industry.

How you can use marketing partnerships to underwrite the cost of employee wellness programs and provide unique health-oriented employee benefits that support your total rewards…

The idea of a destination brand store is nothing we haven’t seen before, especially in New York City. The question is: is this concept worth the time and money? Through Lexus’s…

Relationships are hard. That’s not breaking news. And brand relationships are no different. Here’s how a guide to help ensure a healthy relationship between you and your brand…

It is about time brands begin embracing unexpected marketing partnerships. That means reaching out to brands that may not represent your typical demographic and finding things…

Finding the exposure you need by leveraging the marketing dollars you're already spending with marketing partners is the smartest business in which you should be engaging.

AdWeek recently published an article about several e-tailers that created pop up stores to extend their brand to beyond just online. Everyone, even exclusively digital properties,…

The days of fast talking, quick hustling and high-pressure marketing tactics are long gone. Today's consumers are savvy, more informed and digitally connected. As a brand, you're…

Last month was the notoriously flashy marketing industry event, Cannes Lions. Brands and agencies from around the world convened on the coastline of France to sip Rosé, entertain…

2018 has been declared the year of the woman. She’s fighting back against stereotypes and decades of harassment. The result is that she’s become stronger than ever. A smarter and…