November 30, 2023
Skims Slam Dunks into the Limelight: Named Official NBA Underwear Partner
Skims, the solutions-oriented brand creating the next…
October 25, 2023
Scoops of Style and Artistic Flair: The Sweet Success of Brand Collaborations
In a world where ice cream meets sneakers and ketchup plays…
October 4, 2023
The Power of Local Marketing: Embracing Cost-Effective Local Partnerships in the Restaurant Industry
In today's dynamic and fast-paced restaurant landscape,…
August 28, 2023
The Gift of Rebranding: A Catalyst For Marketing Partnerships
Explore how rebranding can revolutionize brand partnerships…
July 18, 2023
A Case Study: How Liberty Media Turned Around Formula One with Strategic Marketing Partnerships
With an ever-expanding portfolio of marketing partnerships,…
June 15, 2023
The Power of Connection: How Brands Can Become Interconnected Partners With Their Own Employees
While bigger brands certainly have their advantages,…
May 19, 2023
Fashion and Luxury Brands Embrace Partnerships with Everyday Items and Streetwear
The rise of streetwear culture and the increasing…
April 18, 2023
How Brands Can Leverage Partnerships to Connect With Female Consumers
By partnering with organizations that align with women’s…
March 15, 2023
Why Community-Driven Partnerships are Good for Targeting Local Consumers
We have discussed the importance of partnerships, and how…
February 14, 2023
Why Marketing Partnerships are More Effective than Super Bowl Advertising for Reaching Young Consumers
The Super Bowl is often seen as the biggest advertising…
January 17, 2023
Bartering Brand Assets in Partnership Marketing
The fast-approaching Lunar New Year allows for a brand new…