May 19, 2023
Fashion and Luxury Brands Embrace Partnerships with Everyday Items and Streetwear
The rise of streetwear culture and the increasing…
April 18, 2023
How Brands Can Leverage Partnerships to Connect With Female Consumers
By partnering with organizations that align with women’s…
March 15, 2023
Why Community-Driven Partnerships are Good for Targeting Local Consumers
We have discussed the importance of partnerships, and how…
February 14, 2023
Why Marketing Partnerships are More Effective than Super Bowl Advertising for Reaching Young Consumers
The Super Bowl is often seen as the biggest advertising…
January 17, 2023
Bartering Brand Assets in Partnership Marketing
The fast-approaching Lunar New Year allows for a brand new…
November 15, 2022
Why Choosing the Right Partner Matters
Recent high-profile partnerships have shown that going into…
October 20, 2022
How Marketing Partnerships Can Support Crisis Recovery
A recent deal between the city of Los Angeles and Delta…
September 15, 2022
Trend Alert: Brand Partnerships in the Metaverse
In a world where we have everything at the touch of a…
August 16, 2022
How to Utilize Partnerships as Your “Secret Weapon” During Slow Market Times
With so many mixed messages it’s hard to know the state of…
July 21, 2022
Advantages of Partnerships for New and Emerging Brands
Partnerships are essential to the success of any new…
June 10, 2022
Are Streaming “Partnerships” In Your Brand’s Best Interest?
While emerging streaming platforms have become an alternate…