How Brands Can Leverage Partnerships to Connect With Female Consumers

By partnering with organizations that align with women’s…


Why Community-Driven Partnerships are Good for Targeting Local Consumers

We have discussed the importance of partnerships, and how…


Bartering Brand Assets in Partnership Marketing

The fast-approaching Lunar New Year allows for a brand new…


Why Choosing the Right Partner Matters

Recent high-profile partnerships have shown that going into…


How Marketing Partnerships Can Support Crisis Recovery

A recent deal between the city of Los Angeles and Delta…


Trend Alert: Brand Partnerships in the Metaverse

In a world where we have everything at the touch of a…


How to Utilize Partnerships as Your “Secret Weapon” During Slow Market Times 

With so many mixed messages it’s hard to know the state of…


Advantages of Partnerships for New and Emerging Brands

Partnerships are essential to the success of any new…


Are Streaming “Partnerships” In Your Brand’s Best Interest?

While emerging streaming platforms have become an alternate…