Partnership Marketing in a Post-Pandemic Economy

The pandemic has made community and collaboration more…


Risky Business: When To Go All-In With Partnerships

Relationships are hard. That’s not breaking news. And brand…


How Marketing Partnerships Can Help Legitimize Your Brand’s Message

Fake and inaccurate content proliferates the Internet more…


3 Ways Marketing Partnerships Can Help Your Employee Wellness

How you can use marketing partnerships to underwrite the…


Fine Dining With a New-Car Smell: Is It A Marketing Partnership Win or Fail?

The idea of a destination brand store is nothing we haven’t…


Swipe Left: It’s Not You. It’s Me.

Relationships are hard. That’s not breaking news. And brand…


Be Bold Like The King

It is about time brands begin embracing unexpected…


Marketing Partnerships: 3 Myths Debunked

Finding the exposure you need by leveraging the marketing…


How Marketing Partnerships Are Enabling URLs to be IRL

AdWeek recently published an article about several…


3 Ways Marketing Partnerships Can Enhance Your Narrative Content

The days of fast talking, quick hustling and high-pressure…