May 12, 2020
Partnership Marketing in a Post-Pandemic Economy
The pandemic has made community and collaboration more…
February 17, 2020
Risky Business: When To Go All-In With Partnerships
Relationships are hard. That’s not breaking news. And brand…
July 30, 2019
How Marketing Partnerships Can Help Legitimize Your Brand’s Message
Fake and inaccurate content proliferates the Internet more…
June 25, 2019
What the Political Campaign Trail Can Teach Marketers About How to Reach Customers More Efficiently
Learn how Relational Organizing, a popular political…
May 20, 2019
3 Ways Marketing Partnerships Can Help Your Employee Wellness
How you can use marketing partnerships to underwrite the…
April 17, 2019
Fine Dining With a New-Car Smell: Is It A Marketing Partnership Win or Fail?
The idea of a destination brand store is nothing we haven’t…
March 27, 2019
Swipe Left: It’s Not You. It’s Me.
Relationships are hard. That’s not breaking news. And brand…
October 22, 2018
Marketing Partnerships: 3 Myths Debunked
Finding the exposure you need by leveraging the marketing…
August 1, 2018
How Marketing Partnerships Are Enabling URLs to be IRL
AdWeek recently published an article about several…
July 17, 2018
3 Ways Marketing Partnerships Can Enhance Your Narrative Content
The days of fast talking, quick hustling and high-pressure…