Scentbird x Death Becomes Her: How Fragrance Extends Broadway Storytelling
The Scentbird x Death Becomes Her collaboration brings…
The Expanding Role of Partnerships in Entertainment Marketing
Entertainment marketing is evolving beyond trailers and…
More Than an Awards Show: The Future of Scent Discovery
Scentbird’s Digital Fragrance Awards highlight a major…
From Pop-Ups to Partnerships: How Experiential Marketing Is Driving Brand Growth
Pop-up events are redefining modern marketing by blending…
From Screen to Scent: Entertainment Fragrance Partnerships Expanding Franchise Storytelling
Entertainment franchises are moving beyond the screen and…
How Scentbird x RuPaul’s Drag Race Turns Product Placement Into Participation
The Scentbird x RuPaul’s Drag Race partnership reimagines…
It’s YOUR Happy Place: HERSHEY’S Olympic Activation Strategy
Hershey’s Olympic activation goes beyond logo placement. By…
Power, Presence, and Scent: Inside the Wonder Man x Scentbird Collaboration
The Wonder Man x Scentbird collaboration shows how…
When a Film Acts Like a Brand: The Partnership Logic Behind Marty Supreme
Marty Supreme didn’t market itself like a movie; it acted…
Function Meets Fragrance: What Bath & Body Works’ NYC Holiday Diffusion Says About Category Shift
This piece looks at Bath & Body Works’ recent holiday scent…
