How to Reach Millennials & Younger Gens… With Or Without Tide-Sized Ad Budgets

Last month was the notoriously flashy marketing industry…


Marketing to Women With Brand Partnerships

2018 has been declared the year of the woman. She’s…


Story Is The Story

A few weeks ago, Macy’s bought Story. If your reaction was…


Bye-Bye Big Ticket Sponsorships

Recently, Gillette decided to can its MLB sponsorship…. And…


3 Reasons Why Your Brand Partnerships (Probably) Suck

Let’s face it. Your brand partnerships probably suck. I’d…


A (Wo)Man With A Plan

“A man with a plan” is an old but relevant saying. Why?…


Tips to Avoid the Retail Slump: Rethinking Marketing Partnerships

In the last few months, it seems that more retailers than…


Super Sunday Approaches: Defining the Real Value of a Partnership

​Here's to my first blog entry -- and it's not because of a…