April 17, 2019
Fine Dining With a New-Car Smell: Is It A Marketing Partnership Win or Fail?
The idea of a destination brand store is nothing we haven’t…
March 27, 2019
Swipe Left: It’s Not You. It’s Me.
Relationships are hard. That’s not breaking news. And brand…
October 22, 2018
Marketing Partnerships: 3 Myths Debunked
Finding the exposure you need by leveraging the marketing…
August 1, 2018
How Marketing Partnerships Are Enabling URLs to be IRL
AdWeek recently published an article about several…
July 17, 2018
3 Ways Marketing Partnerships Can Enhance Your Narrative Content
The days of fast talking, quick hustling and high-pressure…
July 3, 2018
How to Reach Millennials & Younger Gens… With Or Without Tide-Sized Ad Budgets
Last month was the notoriously flashy marketing industry…
June 13, 2018
Marketing to Women With Brand Partnerships
2018 has been declared the year of the woman. She’s…
May 15, 2018
Bye-Bye Big Ticket Sponsorships
Recently, Gillette decided to can its MLB sponsorship…. And…
March 16, 2018
3 Reasons Why Your Brand Partnerships (Probably) Suck
Let’s face it. Your brand partnerships probably suck. I’d…