Story Is The Story

A few weeks ago, Macy’s bought Story. If your reaction was…


Bye-Bye Big Ticket Sponsorships

Recently, Gillette decided to can its MLB sponsorship…. And…


3 Reasons Why Your Brand Partnerships (Probably) Suck

Let’s face it. Your brand partnerships probably suck. I’d…


A (Wo)Man With A Plan

“A man with a plan” is an old but relevant saying. Why?…


Tips to Avoid the Retail Slump: Rethinking Marketing Partnerships

In the last few months, it seems that more retailers than…


Super Sunday Approaches: Defining the Real Value of a Partnership

​Here's to my first blog entry -- and it's not because of a…