Blog

In a bold partnership, Marvel and Scentbird launched the “Armor Up” Bundle inspired by Ironheart, Marvel’s Disney+ spinoff featuring Riri Williams. This limited-edition fragrance set translates the emotional depth and identity of the young superhero into a multi-sensory experience. Discover how this cross-platform collaboration redefines co-branded campaigns and brings cultural storytelling to life through scent.

Unpack the Scentbird x Dorian Gray campaign, a masterclass in cultural timing. This strategic partnership, timed with Broadway's "The Picture of Dorian Gray" and Sarah Snook's Tony win, generated buzz, earned media, and proved the power of aligning brands with art.

Red Bull didn’t just sponsor athletes—it built a global movement by embedding itself in culture, empowering creators, and co-creating iconic experiences. From Red Bull Rampage and BC One to Leticia Bufoni’s evolution from athlete to media powerhouse, the brand’s success lies in authentic partnerships rooted in trust, purpose, and participation. This blog explores how Red Bull redefined marketing by showing up, not showing off—and how your brand can do the same.

Step into the world of Grosse Pointe Garden Society with Scentbird’s exclusive fragrance collection. Inspired by the hit NBC series, these scents embody the drama, elegance, and intrigue of the show’s most captivating characters. From Rebel Jasmine’s midnight allure to Rebel Rose’s scandalous seduction, each fragrance invites you to experience the story in a whole new way. Explore the collection now and let the mystery unfold through scent.

Celebrity collaborations in fashion and footwear are reshaping the marketing landscape, with artists like Bad Bunny and Kanye West driving brand success. The Adidas x Bad Bunny partnership showcases how music, fashion, and cultural influence can create powerful consumer connections. Adidas’ past collaboration with Kanye West’s Yeezy line highlights the risks of aligning with high-profile figures, from brand elevation to potential controversy. While these partnerships boost credibility and engagement, they need careful management to stay authentic and risk-free. Regatta’s BrandAgents ensure they align with core values, strengthen reputation, and drive lasting impact.

Love isn’t just about chemistry—it’s about scent! Scentbird and OkCupid team up to explore the powerful role of fragrance in dating. Discover the scents that make the best first impression and how this collaboration is changing the dating game!

Successful partnerships can be a game-changer for business growth, but they require a strategic approach. This guide highlights five essential steps to building effective collaborations, from defining clear objectives to navigating legal considerations. By focusing on strategic alignment, selecting the right partners, and structuring equitable agreements, you can create partnerships that resonate with your audience and deliver measurable results. Explore actionable insights to leverage your brand’s strengths, foster meaningful connections, and establish partnerships built for long-term success.

From intern to a key team member, Nathalia Agudelo’s journey at Regatta is a testament to resilience and growth. As she celebrates her 3rd anniversary with us and her newly obtained U.S. citizenship, we reflect on her incredible contributions and the milestones that define her inspiring story.