When a Film Acts Like a Brand: The Partnership Logic Behind Marty Supreme
Marty Supreme didn’t market itself like a movie; it acted…
Function Meets Fragrance: What Bath & Body Works’ NYC Holiday Diffusion Says About Category Shift
This piece looks at Bath & Body Works’ recent holiday scent…
When Holiday Magic Meets Public Conversation: What Brands Can Learn from Sephora x Mariah Carey’s “It’s Time” Campaign
The Mariah Carey x Sephora collaboration turned “It’s Time”…
The Power of Strategic Brand Partnerships: How L’Oréal Drives Growth
The L’Oréal x Kering expansion proves that modern growth…
A Sweet Return: Scentbird, Drift, and Strawberry Shortcake’s Experiential Marketing Partnerships
This fall, Scentbird and Drift reimagined Strawberry…
From Page to Pulse: How Onyx Storm x Scentbird Turns Threshing Day Into a Sensory Experience
The Onyx Storm x Scentbird collaboration shows how…
Denim Wars: Partnerships, Responsiveness, and the New Rules of Marketing
In today’s marketing landscape, partnerships aren’t just…
Scentbird x I Know What You Did Last Summer: A Killer Collab
In a multi-faceted partnership, Scentbird and Sony Pictures…
Scent Meets Superhero: How Scentbird and Marvel’s Ironheart Nailed the Cultural Crossover
In a bold partnership, Marvel and Scentbird launched the…
When Culture and Commerce Align: How the Scentbird x Dorian Gray Partnership Turned Theater Into Fragrance — and Visibility Into PR Gold
Unpack the Scentbird x Dorian Gray campaign, a masterclass…
