regattabrandagent

In a bold partnership, Marvel and Scentbird launched the “Armor Up” Bundle inspired by Ironheart, Marvel’s Disney+ spinoff featuring Riri Williams. This limited-edition fragrance…

Unpack the Scentbird x Dorian Gray campaign, a masterclass in cultural timing. This strategic partnership, timed with Broadway's "The Picture of Dorian Gray" and Sarah Snook's…

Red Bull didn’t just sponsor athletes—it built a global movement by embedding itself in culture, empowering creators, and co-creating iconic experiences. From Red Bull Rampage and…

Step into the world of Grosse Pointe Garden Society with Scentbird’s exclusive fragrance collection. Inspired by the hit NBC series, these scents embody the drama, elegance, and…

Celebrity collaborations in fashion and footwear are reshaping the marketing landscape, with artists like Bad Bunny and Kanye West driving brand success. The Adidas x Bad Bunny…

Love isn’t just about chemistry—it’s about scent! Scentbird and OkCupid team up to explore the powerful role of fragrance in dating. Discover the scents that make the best first…

Successful partnerships can be a game-changer for business growth, but they require a strategic approach. This guide highlights five essential steps to building effective…

From intern to a key team member, Nathalia Agudelo’s journey at Regatta is a testament to resilience and growth. As she celebrates her 3rd anniversary with us and her newly…

Partnership marketing is a powerful strategy that can unlock business growth—if executed strategically. This guide reveals eight key challenges brands face when forming…

Explore the six types of partnership marketing - from innovative co-branding to impactful cause partnerships - that are reshaping how brands grow together. Through real-world…

Gaming partnerships are transforming marketing. In 2024, we're witnessing a new era where innovative partnerships are redefining consumer engagement and driving business growth.…