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Hershey’s Olympic activation goes beyond logo placement. By transforming medal symbolism into a limited-edition retail product, the brand turns global visibility into measurable…

The Wonder Man x Scentbird collaboration shows how fragrance can function as cultural storytelling. By blending character-driven narrative, discovery-based product design, and…

Marty Supreme didn’t market itself like a movie; it acted like a brand that was integrated into culture. Here’s how its rollout used space, ambiguity, and presence to redefine…

This piece looks at Bath & Body Works’ recent holiday scent activation across NYC public spaces and why it resonated with commuters. It also explores the broader trend of…

The Mariah Carey x Sephora collaboration turned “It’s Time” into a holiday moment that owned the spotlight — and the conversation. Here’s how the campaign balanced creativity,…

The L’Oréal x Kering expansion proves that modern growth is powered by collaboration. By blending luxury heritage, cultural storytelling, and media-driven partnerships, L’Oréal…

This fall, Scentbird and Drift reimagined Strawberry Shortcake through scent, storytelling, and experiential marketing. From Milk Bar NYC to New York Comic Con, the collaboration…

The Onyx Storm x Scentbird collaboration shows how partnerships can transform more than products—they can create culture. By turning Threshing Day into a sensory ritual fans could…

In today’s marketing landscape, partnerships aren’t just promotional—they’re cultural litmus tests. Denim Wars: Partnerships, Responsiveness, and the New Rules of Marketing…

Modern brand trips are more than influencer getaways—they’re mobile content studios, immersive experiences, and strategic storytelling platforms. Discover how brands like…

In a multi-faceted partnership, Scentbird and Sony Pictures teamed up for I Know What You Did Last Summer to launch a discovery fragrance kit, immersive screening experience, and…