When a Film Acts Like a Brand: The Partnership Logic Behind Marty Supreme
Marty Supreme didn’t market itself like a movie; it acted like a brand that was integrated into culture. Here’s how its rollout used space, ambiguity, and presence to redefine partnership-driven marketing.
Function Meets Fragrance: What Bath & Body Works’ NYC Holiday Diffusion Says About Category Shift
This piece looks at Bath & Body Works’ recent holiday scent activation across NYC public spaces and why it resonated with commuters. It also explores the broader trend of functional partnerships shaping the next wave of experiential marketing.
When Holiday Magic Meets Public Conversation: What Brands Can Learn from Sephora x Mariah Carey’s “It’s Time” Campaign
The Mariah Carey x Sephora collaboration turned “It’s Time” into a holiday moment that owned the spotlight — and the conversation. Here’s how the campaign balanced creativity, culture, and sensitivity in the season’s biggest brand story.
The Power of Strategic Brand Partnerships: How L’Oréal Drives Growth
The L’Oréal x Kering expansion proves that modern growth is powered by collaboration. By blending luxury heritage, cultural storytelling, and media-driven partnerships, L’Oréal turns brand strategy into momentum that reshapes the beauty industry. It’s proof that when the right partners unite, innovation becomes unstoppable
A Sweet Return: Scentbird, Drift, and Strawberry Shortcake’s Experiential Marketing Partnerships
This fall, Scentbird and Drift reimagined Strawberry Shortcake through scent, storytelling, and experiential marketing. From Milk Bar NYC to New York Comic Con, the collaboration blended nostalgia, pop culture, and sensory branding to create a campaign fans could feel, share, and remember.
From Page to Pulse: How Onyx Storm x Scentbird Turns Threshing Day Into a Sensory Experience
The Onyx Storm x Scentbird collaboration shows how partnerships can transform more than products—they can create culture. By turning Threshing Day into a sensory ritual fans could wear, share, and remember, the campaign bridged imagination and reality. It’s proof that when storytelling meets strategy, partnerships become experiences that last.
Denim Wars: Partnerships, Responsiveness, and the New Rules of Marketing
In today’s marketing landscape, partnerships aren’t just promotional—they’re cultural litmus tests. Denim Wars: Partnerships, Responsiveness, and the New Rules of Marketing explores how American Eagle’s campaign with Sydney Sweeney and Gap’s collaboration with global girl group KATSEYE reveal the new stakes for brand alignment, audience engagement, and real-time responsiveness.
The Power of Brand Trips in Marketing Campaigns
Modern brand trips are more than influencer getaways—they’re mobile content studios, immersive experiences, and strategic storytelling platforms. Discover how brands like Scentbird and J.Crew are turning travel campaigns into full-funnel marketing engines that drive engagement, press, and long-term brand equity.
