As livestream performances become the new normal, Regatta’s founder/CEO has been one of the producers for an exciting new series staged at the legendary Rudy Van Gelder Studio. As Jeff Tamarkin writes in his article for JazzTimes last month, “If nothing other than John Coltrane’s A Love Supreme had been recorded there, …Van Gelder Studio would still indisputably qualify as a jazz shrine… favored by everyone from Miles Davis to Herbie Hancock, Sonny Rollins, Wes Montgomery, McCoy Tyner, and too many others to count.” To make it all happen Tamarkin writes, “[the studio’s new owners Maureen and Don Sickler] teamed with veteran music industry talent agent Sam Kaufman, founder and CEO of the New York City-based Regatta, a partnership marketing firm; and executive producer Phil Coady, whose credits include [an interactive version] of Coltrane’s Blue Train.” As Kaufman says in the article, “The idea is to bring in multi-generational musicians and find ways to broaden the audience, by [also] looking at jazz-influenced contemporary art forms.”
Related Posts
December 9, 2025
Function Meets Fragrance: What Bath & Body Works’ NYC Holiday Diffusion Says About Category Shift
This piece looks at Bath & Body Works’ recent holiday scent activation across NYC public spaces and why it resonated with commuters. It also explores the broader trend of functional partnerships shaping the next wave of experiential marketing.
November 12, 2025
When Holiday Magic Meets Public Conversation: What Brands Can Learn from Sephora x Mariah Carey’s “It’s Time” Campaign
The Mariah Carey x Sephora collaboration turned “It’s Time” into a holiday moment that owned the spotlight — and the conversation. Here’s how the campaign balanced creativity, culture, and sensitivity in the season’s biggest brand story.
October 28, 2025
The Power of Strategic Brand Partnerships: How L’Oréal Drives Growth
The L’Oréal x Kering expansion proves that modern growth is powered by collaboration. By blending luxury heritage, cultural storytelling, and media-driven partnerships, L’Oréal turns brand strategy into momentum that reshapes the beauty industry. It’s proof that when the right partners unite, innovation becomes unstoppable


