The Gift that Keeps on Giving: The Barbie Collaborations
With the recent partnership between Olipop and Barbie, it…
Lessons from Reddit’s IPO: Leveraging Partnerships as a Contextual Alternative to Platform Advertising
As the popular social media platform Reddit made its highly…
Pixels and Popcorn: Disney-Epic Games Revamping Entertainment
In a groundbreaking move that blends the realms of movies…
Sipping in Style: The Tumbler Worth Fighting For
The Stanley Quencher has taken the drinkware world by…
Make or Break: A Cautionary Tale from Adidas and Kanye West
In the dynamic world of brand partnerships, the allure of…
Skims Slam Dunks into the Limelight: Named Official NBA Underwear Partner
Skims, the solutions-oriented brand creating the next…
Scoops of Style and Artistic Flair: The Sweet Success of Brand Collaborations
In a world where ice cream meets sneakers and ketchup plays…
The Power of Local Marketing: Embracing Cost-Effective Local Partnerships in the Restaurant Industry
In today's dynamic and fast-paced restaurant landscape,…
The Gift of Rebranding: A Catalyst For Marketing Partnerships
Explore how rebranding can revolutionize brand partnerships…
A Case Study: How Liberty Media Turned Around Formula One with Strategic Marketing Partnerships
With an ever-expanding portfolio of marketing partnerships,…
The Power of Connection: How Brands Can Become Interconnected Partners With Their Own Employees
While bigger brands certainly have their advantages,…
