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		<title>Regatta NYC - Partnership Marketing</title>
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		<description><![CDATA[Regatta NYC - Partnership Marketing]]></description>
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			<guid><![CDATA[https://regattanyc.com/its-your-happy-place-hersheys-olympic-activation-strategy/]]></guid>
			<link><![CDATA[https://regattanyc.com/its-your-happy-place-hersheys-olympic-activation-strategy/]]></link>
			<title>It’s YOUR Happy Place: HERSHEY’S Olympic Activation Strategy</title>
			<pubDate><![CDATA[Wed, 25 Feb 2026 15:22:13 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/scoops-of-style-and-artistic-flair-the-sweet-success-of-brand-collaborations/]]></guid>
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			<title>Scoops of Style and Artistic Flair: The Sweet Success of Brand Collaborations</title>
			<pubDate><![CDATA[Wed, 25 Oct 2023 15:50:21 +0000]]></pubDate>
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			<title>Home</title>
			<pubDate><![CDATA[Thu, 24 Oct 2024 18:52:11 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/when-a-film-acts-like-a-brand-the-partnership-logic-behind-marty-supreme/]]></guid>
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			<title>When a Film Acts Like a Brand: The Partnership Logic Behind Marty Supreme</title>
			<pubDate><![CDATA[Wed, 14 Jan 2026 17:05:00 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/what-brands-can-learn-from-sephora-x-mariah-careys-its-time-campaign/]]></guid>
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			<title>When Holiday Magic Meets Public Conversation: What Brands Can Learn from Sephora x Mariah Carey’s “It’s Time” Campaign</title>
			<pubDate><![CDATA[Wed, 12 Nov 2025 15:41:43 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/the-power-of-strategic-brand-partnerships-how-loreal-drives-growth/]]></guid>
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			<title>The Power of Strategic Brand Partnerships: How L’Oréal Drives Growth</title>
			<pubDate><![CDATA[Tue, 28 Oct 2025 21:58:14 +0000]]></pubDate>
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			<title>Contact</title>
			<pubDate><![CDATA[Tue, 13 Jan 2026 17:18:01 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/the-power-of-brand-trips-in-marketing-campaigns/]]></guid>
			<link><![CDATA[https://regattanyc.com/the-power-of-brand-trips-in-marketing-campaigns/]]></link>
			<title>The Power of Brand Trips in Marketing Campaigns</title>
			<pubDate><![CDATA[Tue, 12 Aug 2025 17:17:30 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/denim-wars-partnerships-responsiveness-and-the-new-rules-of-marketing/]]></guid>
			<link><![CDATA[https://regattanyc.com/denim-wars-partnerships-responsiveness-and-the-new-rules-of-marketing/]]></link>
			<title>Denim Wars: Partnerships, Responsiveness, and the New Rules of Marketing</title>
			<pubDate><![CDATA[Tue, 09 Sep 2025 00:01:27 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/scentbird-x-i-know-what-you-did-last-summer-a-killer-collab/]]></guid>
			<link><![CDATA[https://regattanyc.com/scentbird-x-i-know-what-you-did-last-summer-a-killer-collab/]]></link>
			<title>Scentbird x I Know What You Did Last Summer: A Killer Collab</title>
			<pubDate><![CDATA[Thu, 24 Jul 2025 18:00:58 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/scentbird-armor-up-bundle/]]></guid>
			<link><![CDATA[https://regattanyc.com/scentbird-armor-up-bundle/]]></link>
			<title>Scent Meets Superhero: How Scentbird and Marvel&#8217;s Ironheart Nailed the Cultural Crossover</title>
			<pubDate><![CDATA[Thu, 17 Jul 2025 18:19:26 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/how-onyx-storm-x-scentbird-turns-threshing-day-into-a-sensory-experience/]]></guid>
			<link><![CDATA[https://regattanyc.com/how-onyx-storm-x-scentbird-turns-threshing-day-into-a-sensory-experience/]]></link>
			<title>From Page to Pulse: How Onyx Storm x Scentbird Turns Threshing Day Into a Sensory Experience</title>
			<pubDate><![CDATA[Thu, 02 Oct 2025 13:40:20 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/function-meets-fragrance-what-bath-body-works-nyc-holiday-diffusion-says-about-category-shift/]]></guid>
			<link><![CDATA[https://regattanyc.com/function-meets-fragrance-what-bath-body-works-nyc-holiday-diffusion-says-about-category-shift/]]></link>
			<title>Function Meets Fragrance: What Bath &#038; Body Works’ NYC Holiday Diffusion Says About Category Shift</title>
			<pubDate><![CDATA[Mon, 29 Dec 2025 19:17:45 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/a-sweet-return-how-scentbird-and-drift-x-strawberry-shortcake-created-a-sensory-marketing-experience/]]></guid>
			<link><![CDATA[https://regattanyc.com/a-sweet-return-how-scentbird-and-drift-x-strawberry-shortcake-created-a-sensory-marketing-experience/]]></link>
			<title>A Sweet Return: Scentbird, Drift, and Strawberry Shortcake&#8217;s Experiential Marketing Partnerships</title>
			<pubDate><![CDATA[Mon, 10 Nov 2025 18:23:31 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/red-bulls-blueprint-authentic-partnerships-that-build-loyalty/]]></guid>
			<link><![CDATA[https://regattanyc.com/red-bulls-blueprint-authentic-partnerships-that-build-loyalty/]]></link>
			<title>Red Bull’s Blueprint: Authentic Partnerships That Build Loyalty</title>
			<pubDate><![CDATA[Wed, 21 May 2025 15:22:07 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/how-a-strategic-brand-partnership-turned-culture-into-a-pr-win/]]></guid>
			<link><![CDATA[https://regattanyc.com/how-a-strategic-brand-partnership-turned-culture-into-a-pr-win/]]></link>
			<title>When Culture and Commerce Align: How the Scentbird x Dorian Gray Partnership Turned Theater Into Fragrance — and Visibility Into PR Gold</title>
			<pubDate><![CDATA[Wed, 11 Jun 2025 14:19:30 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/scentbird-and-okcupid-a-match-made-in-fragrance-heaven/]]></guid>
			<link><![CDATA[https://regattanyc.com/scentbird-and-okcupid-a-match-made-in-fragrance-heaven/]]></link>
			<title>Scentbird and OKCupid: A Match Made in Fragrance Heaven!</title>
			<pubDate><![CDATA[Wed, 12 Feb 2025 18:43:28 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/power-presence-and-scent-inside-the-wonder-man-x-scentbird-collaboration/]]></guid>
			<link><![CDATA[https://regattanyc.com/power-presence-and-scent-inside-the-wonder-man-x-scentbird-collaboration/]]></link>
			<title>Power, Presence, and Scent: Inside the Wonder Man x Scentbird Collaboration</title>
			<pubDate><![CDATA[Wed, 04 Feb 2026 17:13:12 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/news/newsletter-older-posts/]]></guid>
			<link><![CDATA[https://regattanyc.com/news/newsletter-older-posts/]]></link>
			<title>Newsletter &#8211; Older Posts</title>
			<pubDate><![CDATA[Tue, 03 Jun 2025 20:25:29 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/unlock-the-mystery-scentbird-x-grosse-pointe-garden-society-fragrance-collection/]]></guid>
			<link><![CDATA[https://regattanyc.com/unlock-the-mystery-scentbird-x-grosse-pointe-garden-society-fragrance-collection/]]></link>
			<title>Unlock the Mystery: Scentbird x Grosse Pointe Garden Society Fragrance Collection</title>
			<pubDate><![CDATA[Wed, 02 Apr 2025 16:53:07 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/partnership-trilogy-outlander-x-drift-x-scentbird/]]></guid>
			<link><![CDATA[https://regattanyc.com/partnership-trilogy-outlander-x-drift-x-scentbird/]]></link>
			<title>Partnership Trilogy: Outlander x Drift x Scentbird</title>
			<pubDate><![CDATA[Thu, 05 Mar 2026 15:33:57 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://regattanyc.com/5-essential-steps-for-building-successful-marketing-partnerships/]]></guid>
			<link><![CDATA[https://regattanyc.com/5-essential-steps-for-building-successful-marketing-partnerships/]]></link>
			<title>5 Essential Steps for Building Successful Marketing Partnerships</title>
			<pubDate><![CDATA[Thu, 30 Jan 2025 14:30:25 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/our-executive-team/]]></guid>
			<link><![CDATA[https://regattanyc.com/our-executive-team/]]></link>
			<title>Our Executive Team</title>
			<pubDate><![CDATA[Thu, 22 May 2025 21:06:46 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/testimonial/bloomingdales/]]></guid>
			<link><![CDATA[https://regattanyc.com/testimonial/bloomingdales/]]></link>
			<title>Bloomingdale&#8217;s</title>
			<pubDate><![CDATA[Thu, 22 May 2025 20:37:20 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/25-years-of-transformative-campaigns/]]></guid>
			<link><![CDATA[https://regattanyc.com/25-years-of-transformative-campaigns/]]></link>
			<title>25 Years of Transformative Campaigns</title>
			<pubDate><![CDATA[Thu, 20 Mar 2025 18:40:17 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/the-risks-and-rewards-of-celebrity-collaborations-bad-bunny-x-adidas/]]></guid>
			<link><![CDATA[https://regattanyc.com/the-risks-and-rewards-of-celebrity-collaborations-bad-bunny-x-adidas/]]></link>
			<title>The Risks and Rewards of Celebrity Collaborations: Bad Bunny x Adidas</title>
			<pubDate><![CDATA[Thu, 06 Mar 2025 16:42:37 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://regattanyc.com/unlocking-the-power-of-marketing-partnerships/]]></guid>
			<link><![CDATA[https://regattanyc.com/unlocking-the-power-of-marketing-partnerships/]]></link>
			<title>Unlocking the Power of Marketing Partnerships</title>
			<pubDate><![CDATA[Mon, 07 Apr 2025 14:20:45 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://regattanyc.com/client-success-stories/]]></guid>
			<link><![CDATA[https://regattanyc.com/client-success-stories/]]></link>
			<title>25 YEARS  OF TRANSFORMATIVE CAMPAIGNS</title>
			<pubDate><![CDATA[Mon, 07 Apr 2025 14:03:24 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/yoox-net-a-porter-x-samsung/]]></guid>
			<link><![CDATA[https://regattanyc.com/yoox-net-a-porter-x-samsung/]]></link>
			<title>YOOX Net-A-Porter x Samsung</title>
			<pubDate><![CDATA[Tue, 21 Jan 2025 03:40:17 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/work/yoox-net-a-porter-x-samsung/]]></guid>
			<link><![CDATA[https://regattanyc.com/work/yoox-net-a-porter-x-samsung/]]></link>
			<title>YOOX Net-A-Porter x Samsung</title>
			<pubDate><![CDATA[Tue, 21 Jan 2025 02:09:03 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/testimonial/scentbird/]]></guid>
			<link><![CDATA[https://regattanyc.com/testimonial/scentbird/]]></link>
			<title>Scentbird</title>
			<pubDate><![CDATA[Tue, 11 Mar 2025 19:37:31 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/work/charles-tyrwhitt-x-1-800-flowers/]]></guid>
			<link><![CDATA[https://regattanyc.com/work/charles-tyrwhitt-x-1-800-flowers/]]></link>
			<title>Charles Tyrwhitt x 1-800-Flowers</title>
			<pubDate><![CDATA[Thu, 16 Jan 2025 21:56:31 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/unlocking-the-power-of-marketing-partnerships-2/]]></guid>
			<link><![CDATA[https://regattanyc.com/unlocking-the-power-of-marketing-partnerships-2/]]></link>
			<title>Unlocking the Power of Marketing Partnerships</title>
			<pubDate><![CDATA[Mon, 17 Mar 2025 13:10:52 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/lessons-from-reddits-ipo-leveraging-partnerships-as-a-contextual-alternative-to-platform-advertising/]]></guid>
			<link><![CDATA[https://regattanyc.com/lessons-from-reddits-ipo-leveraging-partnerships-as-a-contextual-alternative-to-platform-advertising/]]></link>
			<title>Lessons from Reddit&#8217;s IPO: Leveraging Partnerships as a Contextual Alternative to Platform Advertising</title>
			<pubDate><![CDATA[Wed, 10 Apr 2024 14:25:00 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/sipping-in-style-the-tumbler-worth-fighting-for/]]></guid>
			<link><![CDATA[https://regattanyc.com/sipping-in-style-the-tumbler-worth-fighting-for/]]></link>
			<title>Sipping in Style: The Tumbler Worth Fighting For</title>
			<pubDate><![CDATA[Tue, 30 Jan 2024 19:32:13 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://regattanyc.com/testimonial/exodus/]]></guid>
			<link><![CDATA[https://regattanyc.com/testimonial/exodus/]]></link>
			<title>Exodus</title>
			<pubDate><![CDATA[Tue, 24 Sep 2024 23:19:45 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://regattanyc.com/testimonial/orvis/]]></guid>
			<link><![CDATA[https://regattanyc.com/testimonial/orvis/]]></link>
			<title>Orvis</title>
			<pubDate><![CDATA[Tue, 24 Sep 2024 23:14:42 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://regattanyc.com/your-guide-to-partnership-marketing-strategies-benefits/]]></guid>
			<link><![CDATA[https://regattanyc.com/your-guide-to-partnership-marketing-strategies-benefits/]]></link>
			<title>Your Guide to Partnership Marketing: Strategies &#038; Benefits</title>
			<pubDate><![CDATA[Tue, 05 Nov 2024 16:04:37 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/8-common-challenges-in-partnership-marketing-and-how-to-overcome-them/]]></guid>
			<link><![CDATA[https://regattanyc.com/8-common-challenges-in-partnership-marketing-and-how-to-overcome-them/]]></link>
			<title>8 Common Challenges in Partnership Marketing and How to Overcome Them</title>
			<pubDate><![CDATA[Thu, 12 Dec 2024 18:34:02 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/6-types-of-partnership-marketing-a-comprehensive-guide/]]></guid>
			<link><![CDATA[https://regattanyc.com/6-types-of-partnership-marketing-a-comprehensive-guide/]]></link>
			<title>6 Types of Partnership Marketing: A Comprehensive Guide</title>
			<pubDate><![CDATA[Thu, 21 Nov 2024 19:51:43 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/inside-the-rise-of-gaming-brand-collaborations-in-2024/]]></guid>
			<link><![CDATA[https://regattanyc.com/inside-the-rise-of-gaming-brand-collaborations-in-2024/]]></link>
			<title>Inside the Rise of Gaming-Brand Collaborations in 2024</title>
			<pubDate><![CDATA[Thu, 14 Nov 2024 17:15:11 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/house-of-the-dragon-partnership-marketing/]]></guid>
			<link><![CDATA[https://regattanyc.com/house-of-the-dragon-partnership-marketing/]]></link>
			<title>Dragons in the Sky and Strategic Partnerships: How HBO Max Nailed House of the Dragon Marketing</title>
			<pubDate><![CDATA[Mon, 04 Nov 2024 16:12:02 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/the-gift-that-keeps-on-giving-the-barbie-collaborations/]]></guid>
			<link><![CDATA[https://regattanyc.com/the-gift-that-keeps-on-giving-the-barbie-collaborations/]]></link>
			<title>The Gift that Keeps on Giving: The Barbie Collaborations</title>
			<pubDate><![CDATA[Mon, 04 Nov 2024 16:11:24 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://regattanyc.com/make-or-break-a-cautionary-tale-from-adidas-and-kanye-west/]]></guid>
			<link><![CDATA[https://regattanyc.com/make-or-break-a-cautionary-tale-from-adidas-and-kanye-west/]]></link>
			<title>Make or Break: A Cautionary Tale from Adidas and Kanye West</title>
			<pubDate><![CDATA[Fri, 29 Dec 2023 15:25:48 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/scentbird-and-marvel-cast-a-spell-with-new-fragrance-collab/]]></guid>
			<link><![CDATA[https://regattanyc.com/scentbird-and-marvel-cast-a-spell-with-new-fragrance-collab/]]></link>
			<title>Scentbird and Marvel Cast a Spell with New Fragrance Collab</title>
			<pubDate><![CDATA[Fri, 18 Oct 2024 19:42:19 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/skims-slam-dunks-into-the-limelight-named-official-nba-underwear-partner/]]></guid>
			<link><![CDATA[https://regattanyc.com/skims-slam-dunks-into-the-limelight-named-official-nba-underwear-partner/]]></link>
			<title>Skims Slam Dunks into the Limelight: Named Official NBA Underwear Partner</title>
			<pubDate><![CDATA[Thu, 30 Nov 2023 22:25:25 +0000]]></pubDate>
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			<link><![CDATA[https://regattanyc.com/testimonials/]]></link>
			<title>Testimonials</title>
			<pubDate><![CDATA[Thu, 26 Sep 2024 16:49:10 +0000]]></pubDate>
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			<guid><![CDATA[https://regattanyc.com/pixels-and-popcorn-disney-epic-games-revamping-entertainment/]]></guid>
			<link><![CDATA[https://regattanyc.com/pixels-and-popcorn-disney-epic-games-revamping-entertainment/]]></link>
			<title>Pixels and Popcorn: Disney-Epic Games Revamping Entertainment</title>
			<pubDate><![CDATA[Fri, 15 Mar 2024 16:39:28 +0000]]></pubDate>
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			<title>Newsletter</title>
			<pubDate><![CDATA[Fri, 13 Feb 2026 17:57:39 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://regattanyc.com/from-intern-to-citizen-celebrating-growth-and-milestones-at-regatta/]]></guid>
			<link><![CDATA[https://regattanyc.com/from-intern-to-citizen-celebrating-growth-and-milestones-at-regatta/]]></link>
			<title>From Intern to Citizen: Celebrating Growth and Milestones at Regatta</title>
			<pubDate><![CDATA[Fri, 03 Jan 2025 17:09:17 +0000]]></pubDate>
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