The Gift of Rebranding: A Catalyst For Marketing Partnerships
August 28, 2023
Explore how rebranding can revolutionize brand partnerships and pave the way for new avenues of growth. Learn from the Jell-O rebrand journey and its partnership with Coca-Cola's AHA Sparkling Water, uncovering the powerful synergy between revitalized identities. Discover the gift of rebranding as a catalyst for thriving marketing partnerships in today's dynamic business landscape.
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A Case Study: How Liberty Media Turned Around Formula One with Strategic Marketing Partnerships
July 18, 2023
With an ever-expanding portfolio of marketing partnerships, sponsorships, and fashion collaborations, Formula One is rapidly establishing itself as a global powerhouse in the world of sports. Joining the ranks of football, basketball, and tennis, F1 is ascending to the top tier of global sports, offering prime marketing opportunities and captivating audiences worldwide.
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The Power of Connection: How Brands Can Become Interconnected Partners With Their Own Employees
June 15, 2023
While bigger brands certainly have their advantages, partnering with an employee's small business offers distinct benefits that can be highly valuable for a company seeking new marketing ventures.
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Fashion and Luxury Brands Embrace Partnerships with Everyday Items and Streetwear
May 19, 2023
The rise of streetwear culture and the increasing popularity of casual attire have significantly influenced consumer preferences. Fashion and luxury companies recognize the need to adapt and align with these evolving trends to stay relevant.
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How Brands Can Leverage Partnerships to Connect With Female Consumers
April 18, 2023
By partnering with organizations that align with women’s values, companies can create meaningful connections with female consumers and increase their customer base. Moreover, companies that strive to understand, respect, and cater to the needs of women can gain a competitive advantage and foster long-term loyalty.
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Why Community-Driven Partnerships are Good for Targeting Local Consumers
March 15, 2023
We have discussed the importance of partnerships, and how they are built with the goal of reaching a wider audience. With increasing frequency, companies have also begun to grasp the concept of localizing their marketing efforts as an effective way to target specific markets and cater their efforts to each community.
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Why Marketing Partnerships are More Effective than Super Bowl Advertising for Reaching Young Consumers
February 14, 2023
The Super Bowl is often seen as the biggest advertising event of the year, attracting a large audience and high ad prices. However, for many companies, marketing partnerships can be an effective way to reach younger consumers and be perceived as being “in” with the right crowd.
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Bartering Brand Assets in Partnership Marketing
January 17, 2023
The fast-approaching Lunar New Year allows for a brand new opportunity to reset and look to the upcoming year ahead. Brand partnerships are a great way to kickstart this year’s marketing campaign, and chances are your brand already has some of the tools necessary to get started.
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Why Choosing the Right Partner Matters
November 15, 2022
Recent high-profile partnerships have shown that going into a deal without first setting some guidelines can prove to be a recipe for disaster. However, given a proper assessment on both ends of the partnership as well as a healthy line of communication throughout the process, collaboration between brands can blossom into successful, long-lasting business relationships.
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How Marketing Partnerships Can Support Crisis Recovery
October 20, 2022
A recent deal between the city of Los Angeles and Delta Airlines demonstrates the benefits of partnerships for cities experiencing turbulent times.
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