Why Community-Driven Partnerships are Good for Targeting Local Consumers
March 15, 2023
We have discussed the importance of partnerships, and how they are built with the goal of reaching a wider audience. With increasing frequency, companies have also begun to grasp the concept of localizing their marketing efforts as an effective way to target specific markets and cater their efforts to each community.
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Why Marketing Partnerships are More Effective than Super Bowl Advertising for Reaching Young Consumers
February 14, 2023
The Super Bowl is often seen as the biggest advertising event of the year, attracting a large audience and high ad prices. However, for many companies, marketing partnerships can be an effective way to reach younger consumers and be perceived as being “in” with the right crowd.
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Bartering Brand Assets in Partnership Marketing
January 17, 2023
The fast-approaching Lunar New Year allows for a brand new opportunity to reset and look to the upcoming year ahead. Brand partnerships are a great way to kickstart this year’s marketing campaign, and chances are your brand already has some of the tools necessary to get started.
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Why Choosing the Right Partner Matters
November 15, 2022
Recent high-profile partnerships have shown that going into a deal without first setting some guidelines can prove to be a recipe for disaster. However, given a proper assessment on both ends of the partnership as well as a healthy line of communication throughout the process, collaboration between brands can blossom into successful, long-lasting business relationships.
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How Marketing Partnerships Can Support Crisis Recovery
October 20, 2022
A recent deal between the city of Los Angeles and Delta Airlines demonstrates the benefits of partnerships for cities experiencing turbulent times.
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Trend Alert: Brand Partnerships in the Metaverse
September 15, 2022
In a world where we have everything at the touch of a button, co-creation online has become an effortless way to connect. Brand partnerships attract businesses whose social media campaigns and marketing efforts range in size. The online gaming platform known as Roblox is taking partnership marketing to a whole new place: the metaverse.
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How to Utilize Partnerships as Your “Secret Weapon” During Slow Market Times
August 16, 2022
With so many mixed messages it’s hard to know the state of our economy and whether a recession is imminent. In the face of so much ambiguity, we can rely on our capacity to plan for the future. The goal is pretty straightforward: spend less money without compromising the integrity of your brand.
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Advantages of Partnerships for New and Emerging Brands
July 21, 2022
Partnerships are essential to the success of any new venture, whether it be a brand, product, or initiative. Working with a partner as part of your launch strategy can give you access to new customers, financial gain, and brand visibility. As your brand enters the market, consider the multiple advantages of partnerships.
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Are Streaming “Partnerships” In Your Brand’s Best Interest?
June 10, 2022
While emerging streaming platforms have become an alternate way to put your brand in front of television audiences, marketing partnerships remain a way for brands to get in front of the audiences they want to reach without breaking the bank.
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Tips For Preparing Your Brand for Partnership
May 6, 2022
Entering the partnership marketing space can seem overwhelming at first. Regatta has identified 5 key questions to consider internally before beginning your brand partnership journey.
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