Are Streaming “Partnerships” In Your Brand’s Best Interest?
June 10, 2022
While emerging streaming platforms have become an alternate way to put your brand in front of television audiences, marketing partnerships remain a way for brands to get in front of the audiences they want to reach without breaking the bank.
0 Comments5 Minutes
Tips For Preparing Your Brand for Partnership
May 6, 2022
Entering the partnership marketing space can seem overwhelming at first. Regatta has identified 5 key questions to consider internally before beginning your brand partnership journey.
0 Comments5 Minutes
The Importance of Passion Driven Marketing
May 14, 2021
Building partnerships that hit the right note with the likes of Amazon and Sonos. Finding where two passionate audiences intersect and offering them both something special. This sweet spot is where loyalty lives.
0 Comments8 Minutes
Live Streaming From Van Gelder Studio
March 17, 2021
As livestream performances become the new normal, Regatta’s founder/CEO has been one of the producers for an exciting new series at this legendary studio where Miles Davis, John Coltrane and Ray Charles recorded.
0 Comments1 Minutes
Partnership Marketing in a Post-Pandemic Economy
May 12, 2020
The pandemic has made community and collaboration more important than ever. Marketing partnerships are a vital tool for addressing this new paradigm. Here are some quick tips for how they can most effectively be used.
0 Comments10 Minutes
Risky Business: When To Go All-In With Partnerships
February 17, 2020
Relationships are hard. That’s not breaking news. And brand relationships are no different. Here are some quick tips to ensure a healthy relationship between you and your brand partners.
0 Comments8 Minutes
How Marketing Partnerships Can Help Legitimize Your Brand’s Message
July 30, 2019
Fake and inaccurate content proliferates the Internet more than ever before. Strategic partnerships can help you cut through the clutter and get the word out about your brand, while building trust with customers.
0 Comments4 Minutes
What the Political Campaign Trail Can Teach Marketers About How to Reach Customers More Efficiently
June 25, 2019
Learn how Relational Organizing, a popular political campaign strategy, applies to partnership marketing and how you can use it to boost sales and earn trust within your industry.
0 Comments5 Minutes
3 Ways Marketing Partnerships Can Help Your Employee Wellness
May 20, 2019
How you can use marketing partnerships to underwrite the cost of employee wellness programs and provide unique health-oriented employee benefits that support your total rewards strategy.
0 Comments7 Minutes
Fine Dining With a New-Car Smell: Is It A Marketing Partnership Win or Fail?
April 17, 2019
The idea of a destination brand store is nothing we haven’t seen before, especially in New York City. The question is: is this concept worth the time and money? Through Lexus’s development of their restaurant-bar-space, I explore the advantages and disadvantages of destination brand activation.
0 Comments5 Minutes